Business Opportunity Leads - Defining Keyword Phrases For SEO

Business Opportunity Leads - Defining Keyword Phrases For SEO?
By Jim Eberle

If you are planning on beginning an SEO (search engine optimization) campaign to drive business opportunity leads to your web site, here is what you should think about. There are many keyword research tools that can be obtained from the internet, Wordtracker being the choice of the majority. Is it enough though to determine what keyword phrases you should go for. Definitely not!

Here is the deal. Many people look at those search results as being the gospel truth and do not look beyond what is on their monitor. In reality, here is what you should do to drive those business opportunity leads to your site.

Use common sense!

I do not know about you but whenever I am doing a search for something on the internet, I really start out with an overall phrase. To find what I “really” want though, I start defining my keyword phrase with more specifics. In this way (and I know you do this as well), you end up finding what you are looking for. Let us say you are using Google and the overall keyword phrase you are pursuing has a competition of over 100 million. (This can be detected by looking at the upper right hand side of your search window.) Let us say that the keyword phrase has the capacity to get 2000 hits a day.

That is all good and dandy but if you need business opportunity leads that purchase at a higher conversion rate, maybe you are better off going for a long tail keyword phrase that better identifies what you have to offer! Go for a phrase that specifically reaches to that person performing the search.

What are the needs and what is your probability that when that person lands on you web site, they will be highly interested in what you have to offer?

Look at it this way, you can get a higher level type keyword phrase that might have the capacity to direct heavy traffic to your site but maybe only a 2% conversion rate or…you can go after a keyword phrase that has much less competition and will convert at 30% into sales or memberships. You have to do the math from there!

One thing to think about though. If you are going after those more specific keywords, contained within their phrases is the big fish…the mother keyword phrase which is imbedded in the long tail keyword phrase you have chased. So, by going after the keyword phrase with the less competition, it will actually drive your web site up for the more global keyword phrase you were thinking about!

Getting business opportunity leads is what this is all about. It works for me!. Do this and it will work for you!

Jim Eberle is an independant marketer who does affiliate marketing as well as uses the Veretekk marketing system to generate leads for his own personal business opportunities. He is also affiliated with http://www.businessopportunitycoop.com in which, as a team of likeminded network marketers, are combining their efforts to obtain high positions in the search engines for high level keyword phrases. The goal is for many people doing a little instead of several people doing a lot for search engine optimization in obtaining high level keyword phrases.

http://www.workathome.businessopportunitycoop.com/

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